Tag Archives: IDEA
It seemed like a good idea at the time
Metservice.com: Weather Billboard
Returning from a week at South by Southwest (SXSW) 2013 in Austin, Texas
Friends: Frederik, Charlotte, and Mik
Indoor architecture at the OMNI Hotel
Conference hall at the Hilton Hotel
Dancing at the Microsoft Windows Lounge
Dinner with Danes at the authentic Papi Tino’s restaurant
Homeless man creating awareness of his situation
Friends: Charlotte, Mathias, me, Frederik, and Kristian
Dennis Crowley, co-founder of Foursquare
Foursquare data from Manhattan, NYC and Tokyo, Japan
Space was one of the big topics at this year’s SXSW
You meet all kinds of great people at SXSW. Even pirates
Concert at Mohawk
View on Austin Downtown from the other side of the river
Shawn Fanning and Sean Parker, founders of Napster. John Perry Barlow, Alex Winter, and Eugene Hernandez. About the movie Downloaded. Napster: The Music. The Battle. The Revolution
Dinner at my favorite restaurant in Austin: Ruth’s Chris Steak House
View from the skies. All the way from France, through Belgium, Holland, Germany, and home to Denmark.
This is the reason for the silence on the blog this past week. I went to the conference and festival South by Southwest (SXSW) in Austin, Texas once again. This year I only went for Interactive though. And not Music and Film, as I did last year.
Yet again it was an explosion of inputs. Wherever you are, there’s cool and interesting people around you. It’s hard to choose which session to go to, because the amount of interesting topics is major. I always try to go to some, that are not the obvious choice for my field – to get another kind of inspiration, than what I usually get. If I only went to the obvious ones, we could all just sit there and agree – and not really feel that we received anything from it.
Piano Stairs
Get started
Good Night Lamp
Windows 8: A Small Demonstration
IBM: Flashing Zebra Crossing
Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and the winners idea got made in real life.
Ogilvy Brussels Pirate Recruitment
Ogilvy Brussels was looking for a new webdesigner with fresh ideas. They knew that unemployed webdesigners can’t afford the crazily expensive application suite they need to work and they may be tempted to download it through a not so legal way. They uploaded a file supposed to provide the essential application suite on many pirate sharing websites. When webdesigners downloaded the file, they discovered that the application suite was not in the package.
Google Music Translate
This is a cool idea, made by a student in the Forsbergs School of Design and Advertising, Sweden. It shows a way of promoting the well known Google Translate, by letting it translate different song. In the video they show examples of Psy-Gangnam style in English and Carly Rae Jespen in German.
Reebok and JCDecaux: Metro halters
NBA: Carol of the Bells
The NBA, launched a new commercial, featuring Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson bouncing basketballs. At first it seems random bouncing, but after a while you start hearing the popular Christmas song Carol of the Bells.
When the clip was launched on Nba.com, many viewers first saw a pre-roll video from Craftsman tools, with exactly the same idea…
Intouch: Car versus Piano
Intouch is an insurance company based in Russia. They wanted to show how unpredictable car accidents are, and that it’s better to have a good insurance. To do so, they launched “car versus piano” a concept where people had to guess, when a piano, that was hanged with ropes above a car, would fall.
Well done, Intouch!
Can Man by My Dog Sighs
British street artist, My Dog Sighs, paints portraits on used cans from canned foods and beverages. He is a true protectionist of the basic idea of street art; noncommercial, available for everyone and inspiring. That’s why he is placing small art pieces in the streets so people can pick them up, take them home and spread the idea. For his series ‘Can Man’ he used old cans, covered them with spray paint and drew funny faces on them.
Zaraguza Digital: Real Time Facebook Cover
Such a fine idea by digital agency Zaraguza Digital.
A new way to give fans and clients an opportunity to take a deeper look into the company.
