Tag Archives: IDEA

The Tronc Creux by Bruit du Frigo

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Such a cool shelter!
The Tronc Creux by Bruit du Frigo is part of a series of shelters spread around Bordeaux. The original idea was to create a hiking path all around the city, connecting waste land, parks and forests, letting everyone spend a short holiday short holidays in their own neighborhood while exploring the area.

The Tronc Creux features an undulating facade of cut-out windows and black wooden details marking its exterior, the structure is atypical to most mountain refuges. However, it still provides a similar atmosphere and purpose, and on the interior there is enough space to sleep for 9 people. Reconnecting to a simple life, there are no lights and no water, just family and friends in a peaceful setting.

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The Snapchat Pitch by DDB Oslo

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DDB Oslo sure targets the young people with their campaign “The Snapchat Pitch“. And by the way – Snapchat is now bigger in Norway than Instagram. So they sure are up to something.

It’s super simple: A truly great idea can be explained in less than 10 second. So use Snapchat and send your idea to DDB Oslo.

I don’t get the “The whole Creative Department will watch your snap chat” though… Unless of course someone is recording every snap chat as they are being watched. Nevertheless, this idea is interesting.

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Halloween idea: Breaking Bad characters – Jesse Pinkman and Walter White

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Now, this is a fun idea for Halloween. Maybe not for the kids themselves, but for the adults. Meet these cool kiddos dressed up as Jesse Pinkman and Walter White of the series Breaking Bad.

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Erickson Living: Grandkids Retire

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This video made me smile!

What happens when you gather a group of children and ask them what they’re going to do when they retire? What would it look like if you then asked the kid’s grandparents to reenact their responses? Check out this video, starring actual Erickson Living residents and their grandchildren, to find out.

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The individuals who say fuck you

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IBM: Smart Ideas for Smarter Cities

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IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.

That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Credits: Ogilvy & Mather France

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WHO: The Digital Donor Card

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This awesome idea is created by Pete Ashworth and Carl Ejlers - two talented  students from Creative Communication, DMJX, in Denmark. And who I know, because I was a guest lecture in Digital Media a year and a half ago.

Their idea is about having a digital donor card, pre-installed on your smartphone, so it can be filled in or edited whenever and wherever you feel the urge.

It’s a Bees Awards nominee 2013 in the category ‘Best student work’. Great job, guys!!

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It seemed like a good idea at the time

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Metservice.com: Weather Billboard

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Fantastically simple yet wonderful idea for New Zealand weather service site metservice.com.

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Returning from a week at South by Southwest (SXSW) 2013 in Austin, Texas

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Friends: Frederik, Charlotte, and Mik

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Indoor architecture at the OMNI Hotel

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Conference hall at the Hilton Hotel

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Dancing at the Microsoft Windows Lounge

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Dinner with Danes at the authentic Papi Tino’s restaurant

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Homeless man creating awareness of his situation

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Friends: Charlotte, Mathias, me, Frederik, and Kristian

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Dennis Crowley, co-founder of Foursquare

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Foursquare data from Manhattan, NYC and Tokyo, Japan

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Space was one of the big topics at this year’s SXSW

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You meet all kinds of great people at SXSW. Even pirates

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Concert at Mohawk

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View on Austin Downtown from the other side of the river

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Shawn Fanning and Sean Parker, founders of Napster. John Perry Barlow, Alex Winter, and Eugene Hernandez. About the movie Downloaded. Napster: The Music. The Battle. The Revolution

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Dinner at my favorite restaurant in Austin: Ruth’s Chris Steak House

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View from the skies. All the way from France, through Belgium, Holland, Germany, and home to Denmark.

This is the reason for the silence on the blog this past week. I went to the conference and festival South by Southwest (SXSW) in Austin, Texas once again. This year I only went for Interactive though. And not Music and Film, as I did last year.

Yet again it was an explosion of inputs. Wherever you are, there’s cool and interesting people around you. It’s hard to choose which session to go to, because the amount of interesting topics is major. I always try to go to some, that are not the obvious choice for my field – to get another kind of inspiration, than what I usually get. If I only went to the obvious ones, we could all just sit there and agree – and not really feel that we received anything from it.

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Piano Stairs

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Cute idea!

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Get started

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Good Night Lamp

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The Good Night Lamps is a family of internet-connected lamps.

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Windows 8: A Small Demonstration

Windows 8 - A Small Demonstration

Great idea from Windows 8! A small demonstration indeed. We all get the message!

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IBM: Flashing Zebra Crossing

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Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and the winners idea got made in real life.

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