Tag Archives: Future

I love the TED app. I’m not really good at reading books. I’m not fond of the format. But I love watching talks. I learn something. And in a form, that suits me.

Before going on vacation, I went to my TED app, and downloaded a bunch of talks to my device for offline view. Such an awesome feature!

During my vacation, this was one of the talks that I watched.

“Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.”

These a a couple of interesting quotes from her talk:
- “When you look online on the way that people aggregate, they don’t aggregate around age, gender and income. They aggregate about the things they love and like. Shared interests and values are a far more powerful aggregator of human beings than demographic categories. I’d much rather know if you like ‘Buffy the Vampire Slayer’, than how old you are. That will tell me something more substantial about you.”

- “Entertainment and play have a huge impact on people’s lives. On their political beliefs and their health. If you have any interest in understanding the world, looking at how people amuse themselves is a really good way to start.”