Tag Archives: Advertising
Heineken: The Negotiation
Watch what happens in Heineken’s stunt, when football fans try to convince their ladies to buy stadium seats for the home.
Friskis&Svettis: #friskissthlm
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Their mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? They created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.
Coca-Cola: The Happy Flag
McCann Copenhagen created this for Coca-Cola. As a Dane, I really like it 
We really do have a thing with our flag. We use it for all celebrations. Not just arrivals and homecomings, but especially birthdays and anniversaries. Whatever we celebrate really…
Big thanks to my friend Christian for finding this.
Come4.org: A Porn Site Devoted to Charity
Come4.org is the first user-generated, nonprofit pornography site devoted to funding charitable and ethically driven projects.
Association for the right to die with dignity: The worst end
“I’m sorry, but there’s nothing to do.”
The worst ending is the one that never ends.
Association for the right to die with dignity.
Hemorio: Waiting For Life
Most blood banks in Brazil face the same problem: no matter how much blood is donated, there is always someone waiting for a donation. And one thing patients in need cannot do is wait.
LowLow – Sick of clichés. Meet the Adland Gals
LowLow is an Irish brand of cheese products that have one-third the fat of regular cheese. But rather than produce the typical diet-food advert where women who don’t need to be on a diet wiggle orgasmically as they chow down on cardboard-textured food stuffs, LowLow decided to make fun of the whole concept of diet-food advertising with the tagline: “Sick of clichés? So are we”.
The Shoulder Poke by Volkswagen Side Assist
ICM: Lost in the metro
Dove Real Beauty Sketches
This is the most touching commercial I’ve seen this week!
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.
Watch the whole experience here.
Thanks to Silas for finding this.
McDonald’s Happy Meals: Kids and Boxes
Disneyland Paris: Disney Magical Moments Festival
Metservice.com: Weather Billboard
Vodafone – The Kiss
Shorashim: Donate with style
In Israel there are thousand of elderly people who don’t have anything to eat. And there are thousands of youngsters who don’t really care, but who love vintage clothes. So McCann, Tel Aviv found a way to combines these two: ‘Roots – Donate with style’ where old clothers were transformed into stylish vintage clothers for the youngsters.
