Tag Archives: Advertising

Apple iPhone 5s: Parenthood

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Kids Company: See the Child

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An estimated 1.5 million vulnerable children in the UK are suffering neglect and many are suffering physical or sexual abuse too. The system meant to help them isn’t working. Sign the petition to change it.

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WeChat: The Voice Donor

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WeChat is the most popular messaging communication service in China. Users read through the voice function of Wechat. Just 1 minute per donor, all the 600 million users work together to make mobile audio books on phone.

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MegaFaces – Sochi 2014 MegaFon Pavilion

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The so-called MegaFaces Pavilion, sponsored by MegaFon, consisted of 11,000 telescopic cylinders, each of which represented a pixel. As on a pin screen, the cylinders could extend to form the shape of the faces, and LED lights at the ends of the cylinders added the proper color and shading. The data for the 3-D faces was generated in 3-D photo booths inside the building.

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Pro Infirmis: Get closer

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Pro Infirmis, a Swiss organization who helps people with disabilities, created this experiment. It’s not only touching. It makes you think.

Get closer!

And check out one of their earlier events.

Source: Jung von Matt Limmat / Pro Infirmis
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Schick – Free Your Skin

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I do love a nice beard in a man’s face. But this campaign for Schick is well executed!

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Giraffas: The Goal Screen

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In the year of the world soccer championship in Brazil fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field.

Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun.

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The Copenhell Tombstone

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Great work from the three Copenhagen creatives Mads Alexander NielsenLasse Elgård Vintersbølle and Karl Alexander Veng.

This tombstone weighs more than 300 kilos. These day you can find it around Copenhagen, capital of Denmark – and home of the annual music event Copenhell. A heavy metal festival!

And no, it’s not that Copenhell just died. It’s pure awareness for the event and its dates and bands.

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Ladbrokes: World Cup 2014 – Iconic celebration

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At Ladbrokes they celebrate the “homecoming” of the World Cup 2014 – as football returns to its roots in Brazil – and fans gather for the most amazing football event in many years. This iconic celebration (#iconiccelebration) is Ladbrokes’ tribute to the passionate and the dedicated fans.

This video is made by the talented team from Danish agency McCann, Silas Jansson and Cliff Kagawa Holm. Well done, you guys!

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Coca-Cola: Fair Play Machines – #ShareTheDerby

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These days on the internet you find a large amount of great Coke cases running around. This is one of them.

This activation took place during the Derby Della Madoninna in Milan between Inter and Milan, two teams with an historic rivalry. On the 23rd December 2013 Coca-Cola placed two vending machines, one on each side of the San Siro Stadium, and connected the two through video and audio. What made these machines special was that it was impossible to get a Coca-Cola for yourself; there was only one button, and by pressing it, you would send a Coke to the machine of the opposite team. The question was: ¨Who would do it?”

The answer to this question is in the video, that was used to promote Fair Play among supporters in the last game between these two teams on May 4th 2014.

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Coca-Cola: Mini Kiosk

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CNA – Speaking Exchange

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FCB Brasil and the CNA language school network are launching the Speaking Exchange project, which connects CNA students in Brazil with Americans living in retirement homes. This meeting is carried out via an exclusive digital tool that uses video chat technology to bring the students face to face with Americans.

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SNCF: Instant V

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Now, this is well done!

“Have you ever dreamt of peeking under an international icon’s dress, taking a shower with a rugbyman, stroking the chest of your favorite singer, attending an outdoor opera?

With “Instant V.” by SNCF, it’s possible! You can now book events and train tickets at the same time & place: concerts, exhibits, museums, plays, musicals, festivals, sports games, theme parks, etc. It’s both simpler and faster!”

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Coca-Cola: Happiness Arcade – Recycling bottles, one game at a time

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When 15 million people don’t care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn’t end with an empty bottle of Coca-Cola.

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LEGO Star Wars Microfighters: The whole force in small size

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