Category Archives: Digital

Pepsi Max: Unbelievable Bus Shelter

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Pepsi Max pranks London bus commuters with augmented reality in their “Unbelievable” campaign.

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Projection Mapped Music Video for ‘Royals 2Pac Beck Mashup’ by Pomplamoose

Projection Mapped Music Video for ‘Royals 2Pac Beck Mashup’ by Pomplamoose 1 Projection Mapped Music Video for ‘Royals 2Pac Beck Mashup’ by Pomplamoose 2

Pomplamoose released this music video for their mashup of “Royals” by Lorde, “California Love” by 2Pac, and “Loser” by Beck. The video features lo-fi projection mapping by Pomplamoose’s Jack Conte.

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Pixelstick: Light painting evolved – by Bitbanger Labs

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OMG. This Kickstarter project is truly awesome!
Check out the video to see, what the guys from Bitbanger Labs made.
If you want to support their project, go to Kickstarter and give them five!

Big thanks to Morten for showing me this!

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Imagineers in Exile: Projection Mapping Storytelling by a dandypunk

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Excerpts from an immersive art gallery show, in which the audience are surrounded by illustrations. Projection mapping brings the illustrations to life as the audience follows an epic adventure on the walls around the space. Some characters from the drawings manifest themselves in live performance. A new concept combining digital story telling, immersive theatre and traditional illustration.

Imagineers in Exile is created by artist a dandypunk, who was so nice to share this awesome piece of creative work with me.

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St John Ambulance first aid advert: Save the boy

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St John Ambulance launched a campaign, titled “Save The Boy”, that aims to encourage people to learn basic first aid, as while there may be thousands of SJA volunteers in the UK, they can’t always be there when an emergency occurs.

The campaign begins with an ad, shown above, directed by Dougal Wilson, which shows a child badly injuring himself by falling from a tree, with his father powerless to do anything to help him due to his lack of basic first aid skills. The spot is then supported by an interactive web experience, found online at sja.org.uk/savetheboy, where users can aid the father in helping his son, and learn some useful first aid information themselves along the way.

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Box: Projection mapped animation on screens held by giant robot arms

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Box – by Bot & Dolly – explores the synthesis of real and digital space through projection-mapping onto moving surfaces. The short film documents a live performance, captured entirely in camera.

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Fnac: Erotic touch

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To promote Fnac’s (a bookstore) week of eroticism, they installed a cool technology. A text was written on the wall and by touching the words with your hand, a voice would read the words.

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The Human Body Stop-Motion

The Human Body

The Human Body is the first release from design studio Tinybop as part of their “Explorer’s Library” series that seeks to “help children develop a foundational understanding of the world.” The immersive anatomy app for kids features some great artwork work from illustrator and designer Kelli Andersen who created 200+ illustrations of bones, veins, muscles and other components that comprise the interactive environment as well as the stop-motion video above.

Get it here.

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Kontor Records: The Office Turntable

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Such a great case! Well done, Kontor Records.

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Interactive PJ’s for mobile device: Scan a code on your child’s Pajamas

Interactive PJ's for mobile device - Scan a code on your child's Pajamas

Scan a code on your child’s Pajamas, then start an automatic children’s storybook on your mobile device – with Smart PJ’s.

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Making Hackney sparkle

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Just before Christmas POKE London came up with a snow-cannon installation that allowed people to trigger a snowfall using their smartphones.

Posters in Rivington Street in Hackney encouraged pedestrians to make a call or check in using Foursquare. Those curious enough were rewarded with a snowfall to the tunes of ‘Let it Snow’ by Dean Martin.

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IBM: Flashing Zebra Crossing

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Ogilvy & Mather, Amsterdam, recently organised for school kids to meet up with IBM in order to try and come up with a better idea of how to make Zebra Crossings more effective. Students were asked to submit ideas, and the winners idea got made in real life.

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Futuristic highways in the Netherlands glow in the dark

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A futuristic highway that can save energy and improve road safety is set to be installed in the Netherlands by mid-2013. The highway includes: glow-in-the-dark road markings painted with photo-luminescent paint which are charged during the day and light up during the night; temperature-responsive paint which indicates slippery roads when temperatures fall below zero; and interactive lights along the highway that light up as cars approach.

Wind lights that light up using the draft produced by cars and priority induction lanes that can recharge electric cars as they run along them also feature. The luminous road markings and weather indicating roads will debut in the Dutch province of Brabant.

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The Night is our Canvas

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This is a video of a Tagtool session by Maki and iink at an abandoned industrial complex right next to the cemetery of the nameless in Vienna. Made with Tagtool for iPad, the multiplayer app for animated art.

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Flying Stick

At Mondial de l’automobile 2012 in Paris, France, the Atelier GH and the agency Audience created the production of “Flying Sticks” – a stand for Valeo. 60 flying sticks creates a choreography as a metaphor and reminder of the company’s environmental policy.

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