Category Archives: Advertising
IBM: Smart Ideas for Smarter Cities
IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better.
That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.
Credits: Ogilvy & Mather France
Coca-Cola: Ice Bottle
Cool stunt by Coca-Cola in Colombia, when the wheater is getting, and they mean, really hot, Coca-Cola found the perfect way to cool people down. An ice bottle of Coca-Cola.
Adobe Photoshop: Live Street Retouch Prank
Lace by American Apparel
Expedia: Travel yourself interesting
When you travel, your life gets more interesting just because of the stories you can tell. That’s what all the people in these two commercials are experiencing. So, the conclusion you get from these ads, just go and travel the world, preferably with Expedia.
Domestic: Henvertising
Romanian movies are not that popular with the Romanian public, unless they have won a prestigious movie award. Unfortunately the movie ‘Domestic’ didn’t win any. So they had to use a different strategy for this movie. Check out the cool guerrilla stunt they did to get the movie to it’s audience.
Diet Coke: The Slender Vender
Diet Coke fits beautifully into one’s lifestyle — and so does its Slender Vender: The thinnest vending machine in the world. It fits where others can’t and may show up in a place you’d least expect.
Nike: Football anytime, anywhere
What a great concept for Nike Football. Imagine not having a soccer field available and this truck shows up and projects you a field anywhere you want. Let’s just hope brands keep pulling off relevant stunts like this in the future.
Coca-Cola Small World Machines: Bringing India and Pakistan Together
This video really made me smile. Heck. Actually I almost got tears to my eyes. Happy tears!
It’s one of Coca-Cola’s latest happiness project, called Small World Machines. They Connect people from different countries to touch hands and share a Coca-Cola. In this case India & Pakistan.
Check out the Making Of video here.
Responsible Young Drivers: The Alcohol Barrier
Great idea!
The very first parking barrier that doesn’t work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can’t leave the parking lot.
WHO: The Digital Donor Card
This awesome idea is created by Pete Ashworth and Carl Ejlers - two talented students from Creative Communication, DMJX, in Denmark. And who I know, because I was a guest lecture in Digital Media a year and a half ago.
Their idea is about having a digital donor card, pre-installed on your smartphone, so it can be filled in or edited whenever and wherever you feel the urge.
It’s a Bees Awards nominee 2013 in the category ‘Best student work’. Great job, guys!!
First Taste
First Taste captures the reactions of different children in slow motion as they each taste various foods for the first time. The video was created by Saatchi & Saatchi and Heckler for TEDxSydney 2013.
Heineken: The Negotiation
Watch what happens in Heineken’s stunt, when football fans try to convince their ladies to buy stadium seats for the home.
Friskis&Svettis: #friskissthlm
In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution – start excercising. Friskis&Svettis is no exception. Their mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community? They created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.
Coca-Cola: The Happy Flag
McCann Copenhagen created this for Coca-Cola. As a Dane, I really like it 
We really do have a thing with our flag. We use it for all celebrations. Not just arrivals and homecomings, but especially birthdays and anniversaries. Whatever we celebrate really…
Big thanks to my friend Christian for finding this.
