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Category Archives: Advertising
The online insurance company – Esurance – chose to do something else instead of airing a Super Bowl commercial last Sunday.
They bought the first commercial slot after the the final whistle of the Super Bowl. The company says that this cost $1.5 million less than running an in-game execution. You can check out the commercial right here, where they announce, that the $1.5 million they just saved on a Super Bowl commercial, they will give away to you – if you’re the lucky winner. All it takes to participate is to tweet the hashtag #EsuranceSave30 within 36 hours after this ad being aired. Easy!
John Krasinski, the brand’s spokesman, helped to announce the winner Wednesday night on Jimmy Kimmel Live, which is what you can see in the video above.
The social stats from the campaign, provided by Esurance agency Leo Burnett, are quite impressive too:
- 5.4 million uses of the #EsuranceSave30 hashtag
- More than 200,000 entries within the first minute of the Esurance commercial airing
- 1.4 million hashtag uses in the first hour and 4.5 million in the first 24 hours
- 2.6 billion social impressions on Twitter
- 332,000 views of the Esurance commercial on YouTube
- 261,000 new followers on the official Esurance Twitter account, which is an increase of nearly 3,000 percent
- A 12x spike in visits to the Esurance website in the first hours of the sweepstakes
The Canadian Institute of Diversity and Inclusion – the CIDI – has made this commercial “Luge” to support ALL athletes at the Olympics.
Japan’s latest and finest technologies were put into the creation of the “GAGADOLL”. It’s the world’s first life-size human-shaped listening station that closely resembles Lady Gaga. The bone conduction system enables one to listen to her songs and message.
The “GAGADOLL” was inspired by the concept of “ARTPOP” and this masterpiece made by Japan’s master craftsmen has been highly-praised by Lady Gaga herself.
Aww. This girl is ignoring everything and everyone around her… or so we think.
Then her dad goes to Promart and makes something that will improve her life.
Pro Infirmis, a Swiss charity organization for people with disabilities, has created a series of mannequins that reflect bodies of people with physical disabilities for a project titled, “Because Who is Perfect? Get Closer.”
Check out this touching video about the creation of the mannequins. I almost cried when the person sees their very own mannequin for the first time:
For people not used to seeing reflections of their body types in the commercial world, these new mannequins create an empowering experience by providing a platform of visibility in an industry that so often neglects to represent the diversity of bodies.
After the mannequins were created, they were placed in Zurich store fronts, on a popular downtown shopping street, Bahnhofstrasse, in honor of International Day of Persons with Disabilities. The video shows a range reactions of people as they walk by the store front, captivated by these new mannequins.
Through this project, Pro Infirmis wishes to raise awareness of the lack of representation of people with disabilities, especially in the world of fashion and retail.
It’s super simple: A truly great idea can be explained in less than 10 second. So use Snapchat and send your idea to DDB Oslo.
I don’t get the “The whole Creative Department will watch your snap chat” though… Unless of course someone is recording every snap chat as they are being watched. Nevertheless, this idea is interesting.
Coca-Cola is unleashing happiness again – this time in Sweden! All the way up North in Uppsala they put a special Coke machine at a bus stop to spread some summer happiness in the middle of the cold and dark Nordic winter.
Japanese commercials are the weirdest.
This is so odd. But I laughed.
Schwartz made this spoof on the Sony Bravia commercials. The colors from the many exotic spices and ingredients look absolutely awesome! Well done.
This stunt makes me laugh.
“Faces of Real Estate” is a project by designer Phil Jones. He inserts himself into local realtors’ advertisements.
This series of commercial for LG and their campaign “The Battle for Remote” makes me smile!
“There is a legend of the big Battle for remote. Many will compete but only one will be the champion! Who will be the hero who gets the prize? The one who is not lazy and works hard. There is no time to waste, so train your hands – everything starts soon!”, LG Electronics Ukraine says.
Such creative idea – and simple execution! I love it.
During December you were able to find garbage cans set as dinner tables, if you went for a walk in the city center of Copenhagen, Denmark.
Behind the idea were the two creatives Mads Alexander Nielsen and Lasse Elgård Vintersbølle. They made this to support Hus Forbi, which is a Danish magazine sold by homeless people – and to remind people, that ‘Some people eat out every night’… like this.
This moved me to tears.
JWT Brazil raises cancer awareness by surprising an audience with an unexpected choir.
The choir is made up of larynx cancer patients. The choir used “esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations” to make their way through Beatles classics “All You Need Is Love” and “She Loves You”.