This stunt would probably not win an effectiveness award But it sure is different. And the few people, who got involve, got something to talk about – and a story to share.
“We invited some of our fans, blogger friends and a few random strangers to test the new Steri Stumpie Vanilla flavour. All we told them was to meet us at a particular park bench at a specific time. This is how we proved that Vanilla is a bit more interesting than you might think…”, Steri Stumpie says.